The Art of Mixology and Innovation: Marlik’s Presence at the Jahan Plaza Course
In 2024 (1403), the Jahan Plaza commercial and entertainment complex hosted one of the most distinctive training events in the beverage industry. The specialized mixology course, taught by Master Hafez Safaei, provided an opportunity for cold bar enthusiasts to become familiar with the latest global methods and recipes. In this context, the Marlik brand, as a strategic sponsor, took responsibility for providing the hardware infrastructure for this course.
Cold Bar Equipment: More Than Just Tools, a Part of the Art
Modern mixology is not limited to blending flavors; techniques such as layering, proper shaking, and the use of clear ice require standard equipment. By providing a complete set of specialized cold bar equipment, including professional shakers, precision jiggers, muddlers, and powerful blenders, Marlik allowed students to truly experience the nuances of this profession.
The ergonomic design of the tools provided by Marlik reduces barista fatigue and allows them to focus on the flavor balance of the drink. In the Jahan Plaza course, special emphasis was placed on using high-quality tools so that students could learn how the right equipment can transform the final quality of a cocktail or mocktail.
Full Support and Technical Event Management
Marlik’s support for Hafez Safaei’s course went beyond mere product supply. Technical management of the workstations and ensuring the calibration of equipment during intensive training hours were among the Marlik team’s responsibilities. This level of support allowed Master Safaei to focus all his energy on transferring technical knowledge and experience without operational concerns.
Synergy Between the Marlik Brand and Hafez Safaei Academy
As a pioneer of mixology education in Iran, Hafez Safaei has always emphasized the use of standard materials and tools. Choosing Marlik as the sponsor for this course reflects the trust of professionals in the quality of this brand’s products. This collaboration at the modern Jahan Plaza complex raised the standards of cold bar education in 2024 and created a unique experience for participants.
Conclusion
Marlik’s sponsorship of Hafez Safaei’s mixology course is a testament to the brand’s long-term vision in supporting specialized education. At Marlik, we believe that the growth of Iran’s beverage industry depends on the link between “Master’s knowledge” and “Professional tools.” The successful presence at Jahan Plaza 2024 marked a new chapter in providing comprehensive solutions for cold bar and mixology in the country.
